Google Rolls Out a New Tracker that Blocks Third Party Cookies in Chrome
Among those technical solutions, one is called FLOC (A Federated Learning Of Cohorts) which allows interest-based advertising on the web without unveiling the user’s identity or data. Moreover, the company said, Google’s Chrome browser will employ a series of algorithms that rely on the qualities and interests of the users to build such cohorts. However, Google reiterates that the browser history of each user will be kept confidential and will not be shared but the browser itself may examine the history to create these cohorts. This is a new system developed by Google to ‘protect’ its users but we must also acknowledge that Google is one of the biggest key players in gathering user data hence a number of people also find it unlikely that this update will make their browsing more secure. Check out? Google Assistant Driving Mode is Now Available in These Countries
