Creator Marketplace on an invite-only basis The creator marketplace is yet on an invite-only basis to brands just in the United States of America. It means that the brands which are invited to access the marketplace can only use the desktop experience within the Meta Business Suite. The brands can filter the creators by their age, gender, interests, and number of followers they have. The creators can also be searched based on the demographics of their engaged audience like their country, city, gender, age, and interests. This will show the creators’ progress in their target audience and their interests in these demographics. The brands can also get an idea of the creators who have shown interest in working with them with the help of the “interested creator” tab. Brands can also see the creators who have followed them and tagged them with the help of the “tags and follow” tab. The creators who are of any interest can be saved to the saved lists. These details can be used to partner with the creators of their liking. Market place business composition Once the brands have traced and selected the creators, they can then use the platform of the marketplace to create the campaigns and share them with their selected creators. The creators can be kept in touch and updated about the campaign like compensations and the deliverables and demand. There is a new “Partnerships message inbox” which can be used to send messages to the creators. The creators in return can respond to the brands directly and do the coordination within the Instagram app via direct messages (DMs). Meta CEO Mark Zuckerberg once disclosed that the company was testing a designated place on Instagram for the creators and brands can partner. The creators will be found easily and paid for the content. A few weeks late the company now announced the rollout for the brands to search the creators. The company in a blog said: “This is all part of our commitment to make Instagram the best place for creators to make a living doing what they love — all while helping brands discover creators to partner with.” The whole idea is very much similar to TikTok’s creator market place which allows searching the top TikTok personalities for marketing campaigns and advertisements. Seems Meta’s Creator Marketplace is another milestone in the effort to bring its messaging platforms to the peak. Also read Meta’s educational ‘Chai Chats’ series is set to foster digital literacy in Pakistan – PhoneWorld
