Rivo Sapphire S625 TVC
The use of children instead of the usual ‘girl & boy’ gives the ad its uniqueness however, this ad does not score high in originality and creativity. It seeks to capture the audience’s attention by offering the same choreographed dance performances that is seen in most of Pakistan’s advertisements. It should however be noted that keeping in mind the target audience of Rivo in this particular ad, which is on the lower end of the spectrum of mobile device users, creativity is not a priority. An advertisement is of no use if the brand as well as the benefit it offers, is not remembered by the audience after watching the advertisement. This ad is successful in this regard since the headline is positioned at the end of the advertisement. It does not bore the audience by naming common features instead focuses on a single aspect of the phone which is the high powered and long lasting battery life that gives the Rivo Sapphire S625 an edge over its competitors. Rivo Sapphire S625 TVC is a smart and effective advertisement and successfully reaches out to its target audience.
