In the ‘Telecommunication Service Provider’ category, there were a total of 12 submissions out of which 3 made it to the final round with Telenor being shortlisted for its ‘Sacha Sath’ campaign. In February last year, Telenor Pakistan unveiled its new positioning ‘Sacha Sath’ termed as a natural extension of its customers’ everyday life. Telenor’s campaign partners for Sacha Sath included Adcom Leo Burnett, OMD Pakistan, and Stimulus Productions.
Telenor Pakistan Wins ‘Telecommunication Service Provider’ & ‘Best in PR’ Awards at PAS 2017
The ‘Best in PR’ category received a total of 7 submissions with 2 being nominated for the award. Telenor won for the PR campaign of djuice’s ‘Oye Kuch Kar Guzar’ – Pakistan’s first-ever online feature film that also gives the watcher control over its plot. Telenor’s campaign partners for ‘Oye Kuch Kar Guzar’ included Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, and Google/YouTube Pakistan & Singapore. Also Read: Telenor Pakistan Bags the RCCI ICT Award 2017 for Excellence in Telecommunication Said Irfan Wahab Khan, CEO, Telenor Pakistan. In PAS Awards 2017, Sacha Saath was also nominated in categories of Corporate Campaign, Platform Award – Best in TV and Nationally Originated Campaign, whereas Oye Kuch Kar Guzar, was also nominated for Media Innovation in addition to the category it won.
