Sam- The New Assistant in Town

While it is confirmed that Samsung is working on bringing a new assistant, whether it will be the replacement of Bixby or not, is still unknown.

— Tech Agent (@techagent26) June 1, 2021 According to  Unbox, maybe Lightfam created Sam just for selling it later on but is it a coincidence that this company is also an advertising form of Samsung? While telling about Sam, the assistant, Lightfam said: “Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!” Samsung’s first phone to have a personal assistant “S Voice” was Galaxy S III and it was included on May 30th, 2012. S voice’s final version was included on August 18, 2017. Bixby was debuted on April 21st, 2017, however, it was delayed. While Samsung has not shared its plans regarding digital assistants, but if Sam s legit, it would definitely be the top digital helper. Also Read: Google Assistant Replaces Dialogue Balloon having dull text with large bolded print